Logo Animation Services That Give Your Brand a Signature Move
A static logo sits still on every screen it appears on. An animated one opens your videos, loads your app, closes your keynote and runs on the event wall — and people start to recognise your brand by how it moves, not just how it looks.
DesignHQ animates your existing logo: 2D and 3D reveals, looping idle states and sound-synced stings, delivered as video and Lottie files for every place your brand appears. The work is handled by senior motion designers, as a fixed-scope project or a request inside the motion subscription.
- 2D & 3DReveal styles
- 5Delivery formats
- Your logoAnimated from existing files
- 24hAverage turnaround
Custom Logo Animation, Built From the Mark You Already Have
Good logo animation isn’t decoration added on top of a logo. It comes from the logo itself — the way the shapes are constructed, the rhythm of the wordmark, the angle of a symbol. We study how your mark is built and design motion that feels like it was always part of it.
You don’t need a redesign to get started. Send us your vector logo files and brand guidelines and we’ll animate the mark as it is. If the logo itself needs work first, our logo design services team can handle that before motion begins.
Every animation is designed to hold up at the sizes it will actually be seen — a small app icon, a mobile story, a conference LED wall — so the brand stays legible at the start, middle and end of the move.
What we need from you
Vector logo files (SVG, AI or EPS)
Brand guidelines, if you have them
Where the animation will be used
Any sound or music references
Logo Reveal Styles We Animate
Each style says something different about a brand. We’ll recommend one based on your mark and where it will be seen.
Build & Draw-On
The logo constructs itself stroke by stroke or piece by piece. Clear and confident — works well for geometric marks and monograms.
Morph & Assemble
Shapes travel, merge and resolve into the final mark. A good fit for symbols with a story in their construction.
Kinetic Wordmark
Letters move with timing and character — ideal for type-only logos and brands with a distinctive voice.
Minimal Mask & Fade
Restrained reveals using masks, light and subtle motion. The usual choice for corporate logo animation, where calm matters more than spectacle.
3D Logo Reveal
Your mark rebuilt in three dimensions with depth, materials and lighting — for event screens, brand films and premium launches.
Loops & Idle States
Short, seamless loops for website headers, app loading screens and live-stream overlays, exported as lightweight Lottie files where possible.
Where Your Animated Logo Will Live — and the File It Needs
Most logo animation briefs focus on the reveal and forget the hand-off. We plan the format set at the start, so every team gets a file that works where they need it.
Video intros & outros
3–6 secondsFile we deliver: MP4 or MOV at your video’s resolution and frame rate
Social posts & stories
3–6 secondsFile we deliver: MP4 in square and vertical ratios
Website header or loader
1–3 second loopFile we deliver: Lottie JSON or WebM, kept lightweight for page speed
App splash screen
1–2 secondsFile we deliver: Lottie JSON for iOS, Android and web developers
Presentations & keynotes
3–5 secondsFile we deliver: MP4 or MOV that drops straight into slides
Event screens & LED walls
5–10 secondsFile we deliver: High-resolution MP4 or MOV to the venue’s screen spec
Email signatures
Short loopFile we deliver: Optimised GIF
2D or 3D Logo Animation?
2D Logo Animation
Flat, graphic motion that stays true to your logo as designed. Faster to produce, easy to adapt into loops and Lottie files, and the right fit for most digital placements.
- Best for
- Websites, apps, social and video intros
- Formats
- MP4, MOV, WebM, GIF, Lottie
3D Logo Animation
Your mark modelled with depth, materials and lighting for a more cinematic reveal. It takes longer and sits in the higher-complexity tier of the subscription.
- Best for
- Event screens, brand films and launch moments
- Formats
- MP4 and MOV
Not sure? Many brands use a 2D version day to day and a 3D version for big-screen moments — both built from the same motion idea.
Company Logo Animation, Built for Corporate Brand Standards
For an established company, a logo animation has to pass brand, legal and leadership review. That means respecting clear space, colour values and lock-ups exactly as your guidelines define them — and resisting motion that makes the mark look like a different brand.
We work to your brand guidelines from the first frame, show the direction early before full animation, and can document the result as motion brand guideline templates — timing, easing and usage rules your in-house and agency teams can follow whenever they use the animation.
Brand checks we design to
Audit the Mark
We review your logo’s construction, your brand guidelines and every placement the animation needs to cover.
Set the Direction
We share the motion direction — style, timing and key frames — so you approve the idea before full animation.
Animate & Add Sound
We animate the reveal, refine timing and easing, and sync any sound sting. Revisions are unlimited within scope.
Export the Set
You receive every version you need — reveal, loop, light and dark backgrounds — in MP4, MOV, WebM, GIF and Lottie JSON.
How Our Animated Logo Design Services Are Priced
Logo animation can be delivered as a fixed-scope project or as a request inside DesignHQ’s motion subscription, which starts at $1,500/mo. The subscription is usually the better value when the logo animation is the first step in a wider rollout — intros for a video series, social templates or event content.
What moves the scope: 2D versus 3D, the number of versions and formats, and whether you need a custom sound sting. Licensed music sourcing is available as an add-on.
What shapes the scope
- Style2D motion vs. 3D modelling and lighting
- VersionsA single reveal, or reveal plus loops and idle states
- FormatsThe placements and file types you need
- SoundSilent, or a sound sting with licensed music sourcing
Frequently Asked Questions
It depends on style and scope. At DesignHQ, logo animation is delivered as a fixed-scope project or as a request inside the motion subscription, which starts at $1,500/mo. 3D work, multiple versions and custom sound stings increase the scope. Book a call and we’ll scope it against your placements.
Yes — that’s the usual starting point. Send vector files (SVG, AI or EPS) and your brand guidelines, and we’ll animate the logo as it is, without redesigning it.
MP4, MOV, WebM, GIF and Lottie JSON, chosen by placement: video files for intros and social, Lottie or WebM for websites and apps, GIF for email signatures, and high-resolution video for event screens.
2D suits most digital placements and keeps your logo exactly as designed. 3D adds depth and lighting for event screens, brand films and launches, but takes longer and sits in a higher complexity tier. Many brands use both.
Usually 3–6 seconds for a reveal and 1–3 seconds for a loop. Anything longer starts to delay the content people actually came to watch.
Yes. We sync the motion to a sound sting when the placement needs one, such as video intros and event screens. Licensed music sourcing is available as an add-on, or you can supply your own audio.
Not if it’s exported properly. For websites and apps we deliver Lottie JSON or WebM files, which are typically far lighter than a GIF or standard video of the same animation.
Yes. If you need a new mark before animating it, our logo design services cover that, and our brand identity design team can extend it into a full system.
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