The best pitch decks follow a proven structure: problem, solution, market size, business model, traction, team, ask. But structure alone doesn't win deals. You need a compelling narrative that makes investors feel the problem and believe in your solution.

Design matters more than most founders think. A beautiful deck suggests attention to detail and professionalism. A messy deck suggests a messy company. We've seen good ideas fail because of poor presentation and mediocre ideas succeed because they looked professional.

Keep it simple: one key point per slide, minimal text, strong visuals, consistent branding. Your deck should be readable in 3 minutes and compelling enough to generate 30 minutes of conversation. That's the balance you're targeting.