At DesignHQ, we've established clear ethical guidelines for AI use. We never use AI-generated faces without disclosure. We audit our AI outputs for bias and representation issues. We're transparent with clients about which parts of the design process involve AI. And we're committed to using AI to augment human creativity, not replace human designers.

The industry needs to have difficult conversations about consent, attribution, and compensation. When AI is trained on existing designs, who owns the output? When AI assists with a project, how should that be credited? These questions don't have easy answers, but ignoring them isn't an option.

We believe designers have a responsibility to shape how AI is used in our industry. The tools are here to stay—our job is to ensure they're used thoughtfully, ethically, and in service of better outcomes for everyone.