The mistake most leaders make is treating presentations as information delivery. But people don't need more information—they need clarity, inspiration, and direction. That requires structuring your content as narrative with clear before/after states, not as a list of facts.

Great visual storytelling uses contrast to create impact. Big simple visuals against detailed data. Bright colors for opportunities, muted tones for challenges. Fast-paced sections followed by moments to pause. This dynamic rhythm keeps audiences engaged.

Practice matters as much as design. Your delivery should feel conversational even with polished slides. Use your visuals as anchors for your narrative, not as a script to read. When content and delivery align, you create presentations that change minds.