The trend is moving beyond just using recycled materials. We're seeing innovation in compostable packaging, reduced material usage, and design for disassembly. Brands are rethinking the entire packaging lifecycle from sourcing to disposal.

But sustainability can't compromise functionality or aesthetics. The challenge is creating packaging that's environmentally responsible AND beautiful AND protective AND cost-effective. That requires creative problem-solving and sometimes accepting higher upfront costs for long-term brand value.

We've helped brands transition to sustainable packaging while maintaining their premium feel. The key is being honest about the tradeoffs and finding creative solutions. Sometimes that means simpler designs, innovative materials, or completely rethinking the unboxing experience.