Great unboxing experiences create anticipation and delight. Layered reveals. Unexpected details. Thoughtful touches like thank you notes or branded tissue paper. These moments turn customers into brand advocates who share their experience with others.

The psychology is fascinating: people derive actual pleasure from unwrapping things. It's hardwired into our brains. Brands that understand this create packaging that maximizes that pleasure—making the physical act of opening a product feel special.

But it has to feel authentic, not gimmicky. Excessive packaging for the sake of 'unboxing' comes off as wasteful and disconnected. The best unboxing experiences enhance the product rather than overshadowing it. They should feel like a natural extension of your brand story.