Start with the fundamentals: sufficient color contrast, keyboard navigation, clear focus states, semantic HTML, descriptive alt text. These aren't complex or expensive to implement. They're just disciplines that need to be built into your workflow from the start.

Many teams treat accessibility as a final checklist before launch. Wrong. Accessibility considerations should inform design decisions from the beginning. It's much easier to design with accessibility in mind than to retrofit it later.

We've helped companies improve their accessibility and seen unexpected benefits: better SEO rankings, higher conversion rates, reduced support costs, and expanded market reach. When you design for users with constraints, you often create better experiences for everyone.