Industrial software is a serious purchase. Asset models, data pipelines, compliance — and a trade show aisle where every stand makes the same promise in the same blue. A character in PPE changes the first three seconds of that encounter. We designed the character, then everything it turns into: stitched, moulded, die-cut, enamelled and worn. Each one works from the same sheet, so the sticker on a laptop and the costume in the aisle are recognisably the same creature.